A Blast Of Atomic Proportions

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Sometimes an occasion comes along that’s so epic, so atomic, you can only do one thing – throw a party at your favorite 60s retro bar, Now Boarding.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Freddy Nager, founder of Atomic Tango (and my friend/ mentor/ fellow cat enthusiast) decided to embrace his inner Don Draper and celebrate his website relaunch with a touch of midcentury magnificence.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango, a digital magazine for creative professionals, features funny and intelligent musings on marketing, media, and (my personal favorite!) martinis. In fact, I’m thrilled to be a contributing writer – I’ll be bringing you the best cocktail recipes around town, so be sure to check in each week for #MartiniMondays!

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I wanted to know what inspired Freddy to rebrand Atomic Tango, so he put down the glass long enough to kick back and dish out the details.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

How did you come up with the name for Atomic Tango?

First I had three martinis… No, seriously, I first set four criteria:

1. Easy to remember
2. Easy to spell
3. Easy to pronounce
4. Easy to get (no buying off domain name squatters)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

That last requirement requirement ruled out almost every one-word name in the universe, so I went for the compound name. I started with “Tango,” since it meets the first three requirements and represents what I think is the sexiest dance in the world. More relevant, the expression “it takes two to tango” can refer to “agency + client” or “creativity + strategy.”

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

For the other word, I selected “Atomic” because I love atomic-era design — i.e., mid-century modern, which I wanted to celebrate before Mad Men was even a show. The two words sounded good together, the name was available for a website and a trademark, and Atomic Tango beat out my other choice, which was “Artesian Brewing Company.”

But that’s another story. Plus, the name had the flexibility to be anything, not just a marketing agency.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

What inspired you to relaunch Atomic Tango as an online magazine?

I’m a magazine lover — I used to seek out new titles at magazine stands, which were community hubs that existed in medieval times. One of my favorite discoveries was Wired magazine — I bought the very first issue, and have been reading the publication cover to cover ever since. (I’m just kicking myself for not keeping all the early issues. Who knows what that collection would be worth?) Wired masterfully covers the intersection of culture and technology in an accessible and even engrossing way.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

And that made me wonder: why does deathly sterile Silicon Valley have such a cool magazine and vibrantly creative L.A. doesn’t? Sure, we’ve got the Hollywood Reporter and Los Angeles magazine, but one’s a jargon-laden trade publication and the other a lifestyle mag for trophy wives. No publication exists that covers the lives and thoughts of the everyday creative professionals who drive this city — people like my colleagues and my students.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

I wanted to cover marketing and media like Wired covers tech — without the technical details or gossip. I started doing so with my blog for Atomic Tango, and now I know so many talented writers, such as yourself, so creating a magazine made sense. Plus, it beat managing the business side of an agency.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

What can readers expect to see on Atomic Tango?

Colorful perspectives on marketing and media from people who actually practice it for a living — no ivory tower academics, and no pure fine artists hoping to strike it big. Nothing against those folks, since I have friends in both camps, but I think there’s an audience for articles by people with both hands-on expertise and experience in creative professions. Plus martini recipes. The media industry has been fueled by creative cocktails for generations. Hence the slogan, “For those who stir the imagination and leave the competition shaken.”

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

What’s next on the horizon for Atomic Tango?

Not just articles but products — designer T-shirts, music, books, hopefully even a bottled beverage. I’ve been helping companies grow their brands for years. I’m curious to now see how far Atomic Tango can go.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

And finally, we’ve got to give a shout out to the best outfit of the night, courtesy of Ashley Tolusic (Business Development Guru and local genius) for her throwback to Peggy Olsen.

Atomic Tango Launch Party (July 25, 2015)

peggy

Special thanks to all who made this event possible, and to all who attended!

Venue: Now Boarding
Photography: Chris Panagakis Photography
Food: Tony Spatafora, Dish It Out!
Spirits & Atomic Tango Cocktail: Alex Goode, brand representative for The Botanist Gin and Mount Gay Rum

Official Atomic Tango cocktail recipe:
1.5 ounces Mount Gay Black Barrel
.5 ounces The Botanist Gin
.75 ounces agave syrup
.75 ounces lime juice
6 mint leaves
3 drops Sriracha
Top soda

This drink is so good, you’ll just want to take a big bite out of life.

Atomic Tango Launch Party (July 25, 2015)

Why Massachusetts Is The Best

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I know that some folks say “west coast is the best coast” but if you’re a true Masshole, you know that “New England-ahs” are some of the coolest people you’ll ever meet.

We swear a lot. We drink ice coffee during snowstorms. And even though I’ve lived in LA for 12 years, I’ll always be a Masshole at heart.

A couple weeks ago, I headed back east to chill with my family and catch up with friends. When you visit your hometown after being away for so long, you start to remember why home is where the heart is:

Because hazelnut Dunks tastes better when there’s Red Sox on the cup.

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Because walkin’ around the “yahd” is quiet and peaceful.

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Boston

Because Mom’s a wicked good “gah-den-ah.”

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Because you feel guilty that you can’t even keep a cactus alive in Los Angeles.

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Because Mom’s created a zen-like deck for everyone to enjoy.

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Because getting work done in this environment = joyful.

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Because you get to see homies that you’ve been friends with since middle school (hi Doyz!) and you can’t believe how much you’ve both matured since the days of yesteryear, when all you did was cause trouble.

Doyz

Because it’s wonderful to see your peeps achieving these life milestones and you’re grateful to still be a part of it.

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Because 20 years later, I’m still jealous of Doyz’s beautiful teeth.

Doyz

Because Allie Cat is full of cattitude.

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Allie

Because Allie Cat likes to join the dinner table.

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Allie 4

Because Allie Cat enjoys box forts.

Allie

Because Lillie Cat has the biggest paws I’ve ever seen.

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Because Lillie Cat is 100% fluff.

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Because Lillie Cat is a mystical beauty.

Lillie

Because you and your rad pal (hi Matty!) try to look cool at a bar, but the dude on TV is throwing some shade.

Matty

Like, serious shade.

Shade

Because your bodacious buddy (hi Kelly!) has a precious itsy bitsy baby…and she’s so on point with motherhood that she and her son rock color-coordinated outfits.

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Because even Kelly’s baby is embarrassed at how bad you are at holding babies.

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#BabyFacePalm

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Because running in North Andover is so serene.

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Because running in North Andover means running without smog.

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Because running in North Andover means running without car horns or police sirens blaring in the background.

running

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Because you get lost running in North Andover and have to bust out the GPS .

lost

GPS

Because the North Andover GPS looks very different from your Los Angeles GPS.

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Because you forgot what it’s like to go running in humidity.

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Because North Andover has relaxed their policies about where to stash a corpse.

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Because your bestie from Emerson College (hi Abby!) has a gorgeous family (hi Noel & Wyatt & Jerry!) and you love seeing her so happy.

Abby

Abby 2

Abby 3

Because Abby brings you to Jamaica Plain Porch Fest, where people play live music from their porches, and you walk around to check out good tunes and enjoy their lovely little community.

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Porchfest 3

Porchfest

Porchfest 5

Because your BFF from North Andover (hi Tano!)  invites you over and serves you white wine with teeny high heels to keep it chilled.

Tano

Because Tano still cracks you up, nearly 20 years after you first met.

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Because when you asked Tano’s husband Steve to take a photo of you, he snuck in a selfie without you noticing. #StealthMode

Tano 3

Because stoop beers with Steve, Tano, and their dog Harvey.

Tano 5

Because nothing rocks more than the view on Tano’s street.

Tano 2

Because Tano and Steve are too much adorable in one photo.

Tano 6

Because “Hah-vahd Squeah” is wicked awesome at night.

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Because “chowda.”

Tano 8

Because your brother Brian has a very advanced technique for fighting off bees: broom-swatting.

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Because you find a photo of yourself from 10 years ago and you can’t believe how much weight you’ve gained since then.

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Because chilling by the pool with your brood = bliss.

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And finally…because the most important time is family time! (Not Hammer Time, as you may have thought.)

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