#KnockIfOffNow: 10 Twitter Habits That Need To Fly The Coop 

twitter bird

With something like a bazillion users, Twitter is a hugely diverse forum for jokes, news, shameless self-promotion, mean comments (hi trolls), conversations surrounding tv/ films/ games, making new digital friends and customer service complaints.

Whatever your reason for frolicking around the Twitterverse, please remember that we’re all children in the same online playground, and there are some behaviors that need a giant time-out.

time out

1) Look at me, look at me, LOOK AT ME!

When your entire feed is composed of “I wrote a blog post” and “I wrote another blog post” and “I wrote an even better blog post” and “I won an award for my latest blog post,” it’s hard to look past your egocentric stream.

me

2) Checking in to every location you visit.

After Foursquare came and went, I figured the only purpose of geolocation was to help sexually active Grindr and Tinder users to find one another. Otherwise, why check into a location? I understand if you check into a concert venue because you’re PSYCHED to see so-and-so band, but why check into a Starbucks, or into your office? Are you that thrilled to be there? Or are you just trying to prove that you leave your house?

check in

3) Giving a hashtag to every day if the week.

A scrumptious sexy food pic on #TacoTuesday or an embarrassing 6th grade photo for #ThrowbackThursday = good fun and amusing. But observing #MotivationMonday, #WorkoutWednesday, #FollowFriday, and #SundayFunday and every single Hashtag Holiday…perhaps you can consider #StopItSaturday. Can we all agree to simply celebrate just ONE Hashtag Holiday per week?

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4) Speaking of hashtags, #you #don’t #need #to #use #a #million #of #them.

Hashtags are like cocktails – in moderation they’re fine, but if you indulge too much, you become a public nuisance.

hashtags

5) Anyone who wishes everyone a Happy Hump Day, or a Happy Monday, or a Happy Friday. 

hump day

6) Brands who tweet because they think they should.

As a brand, you’re not giving your followers any sort of value by saying “Happy Columbus Day from our team here at Staples!” #ThinkBeforeYouTweet

worst tweet

7) Cluttering your daily Twitter feed with 83 retweeted articles.

I totally support retweeting an article that you find funny or useful or interesting. But when you barrage your followers 15 times a day with nonsense like “5 Ways To Advertise On AOL” and other industry-related garble, you’re clogging up the Twitter ecosystem by attempting to prove that you’re intelligent and you can read. Exercise some self control and limit yourself to 1 or 2 of these “smarticles” each day.

smart

8) Spewing hatred.

There’s a world of difference between a thoughtful debate and trash talking/ trolling/ mean-spirited vitriol.

Troll-640x426

9) Worthless/ spammy stats.

“My best tweets this week came from…”
“My Twitter account is worth a gazillion dollars, how much is your worth?”
“Here’s who followed and unfollowed me this week…”

I suppose this calls for a “congratulations?” <cue sarcastic applause>

twitter spam

10) Clickbait.

“The man saw  a stick on the road. When he picked it up, you won’t believe what he found…”

Please stop sending out clickbait into the Twittersphere. If an article or blogpost has to hide its main point behind a taunting title, it likely wasn’t worth the energy you expended by clicking your mouse.

clickbait

A Blast Of Atomic Proportions

Screen Shot 2015-07-30 at 12.59.29 PM

Sometimes an occasion comes along that’s so epic, so atomic, you can only do one thing – throw a party at your favorite 60s retro bar, Now Boarding.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Freddy Nager, founder of Atomic Tango (and my friend/ mentor/ fellow cat enthusiast) decided to embrace his inner Don Draper and celebrate his website relaunch with a touch of midcentury magnificence.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango, a digital magazine for creative professionals, features funny and intelligent musings on marketing, media, and (my personal favorite!) martinis. In fact, I’m thrilled to be a contributing writer – I’ll be bringing you the best cocktail recipes around town, so be sure to check in each week for #MartiniMondays!

2_Daywalker Lemonadejpg

I wanted to know what inspired Freddy to rebrand Atomic Tango, so he put down the glass long enough to kick back and dish out the details.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

How did you come up with the name for Atomic Tango?

First I had three martinis… No, seriously, I first set four criteria:

1. Easy to remember
2. Easy to spell
3. Easy to pronounce
4. Easy to get (no buying off domain name squatters)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

That last requirement requirement ruled out almost every one-word name in the universe, so I went for the compound name. I started with “Tango,” since it meets the first three requirements and represents what I think is the sexiest dance in the world. More relevant, the expression “it takes two to tango” can refer to “agency + client” or “creativity + strategy.”

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

For the other word, I selected “Atomic” because I love atomic-era design — i.e., mid-century modern, which I wanted to celebrate before Mad Men was even a show. The two words sounded good together, the name was available for a website and a trademark, and Atomic Tango beat out my other choice, which was “Artesian Brewing Company.”

But that’s another story. Plus, the name had the flexibility to be anything, not just a marketing agency.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

What inspired you to relaunch Atomic Tango as an online magazine?

I’m a magazine lover — I used to seek out new titles at magazine stands, which were community hubs that existed in medieval times. One of my favorite discoveries was Wired magazine — I bought the very first issue, and have been reading the publication cover to cover ever since. (I’m just kicking myself for not keeping all the early issues. Who knows what that collection would be worth?) Wired masterfully covers the intersection of culture and technology in an accessible and even engrossing way.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

And that made me wonder: why does deathly sterile Silicon Valley have such a cool magazine and vibrantly creative L.A. doesn’t? Sure, we’ve got the Hollywood Reporter and Los Angeles magazine, but one’s a jargon-laden trade publication and the other a lifestyle mag for trophy wives. No publication exists that covers the lives and thoughts of the everyday creative professionals who drive this city — people like my colleagues and my students.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

I wanted to cover marketing and media like Wired covers tech — without the technical details or gossip. I started doing so with my blog for Atomic Tango, and now I know so many talented writers, such as yourself, so creating a magazine made sense. Plus, it beat managing the business side of an agency.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

What can readers expect to see on Atomic Tango?

Colorful perspectives on marketing and media from people who actually practice it for a living — no ivory tower academics, and no pure fine artists hoping to strike it big. Nothing against those folks, since I have friends in both camps, but I think there’s an audience for articles by people with both hands-on expertise and experience in creative professions. Plus martini recipes. The media industry has been fueled by creative cocktails for generations. Hence the slogan, “For those who stir the imagination and leave the competition shaken.”

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

What’s next on the horizon for Atomic Tango?

Not just articles but products — designer T-shirts, music, books, hopefully even a bottled beverage. I’ve been helping companies grow their brands for years. I’m curious to now see how far Atomic Tango can go.

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

Atomic Tango Launch Party (July 25, 2015)

And finally, we’ve got to give a shout out to the best outfit of the night, courtesy of Ashley Tolusic (Business Development Guru and local genius) for her throwback to Peggy Olsen.

Atomic Tango Launch Party (July 25, 2015)

peggy

Special thanks to all who made this event possible, and to all who attended!

Venue: Now Boarding
Photography: Chris Panagakis Photography
Food: Tony Spatafora, Dish It Out!
Spirits & Atomic Tango Cocktail: Alex Goode, brand representative for The Botanist Gin and Mount Gay Rum

Official Atomic Tango cocktail recipe:
1.5 ounces Mount Gay Black Barrel
.5 ounces The Botanist Gin
.75 ounces agave syrup
.75 ounces lime juice
6 mint leaves
3 drops Sriracha
Top soda

This drink is so good, you’ll just want to take a big bite out of life.

Atomic Tango Launch Party (July 25, 2015)

Look Mom, I Have A Real Website!

After lots of maniacal laughter, too many cups of coffee, and a couple (ok….several…) empty bottles of bourbon, I am thrilled that my new website is up and runnin!

Peep the loveliness here.

It’s quite exciting to see my writing samples gathered together in one package out there on the interwebs. It’s been a fun little journey and I definitely learned a few excellent lessons, like:

1) Don’t get frugal when it comes to photography.

When I decided to use that particular web layout, it was apparent that I needed high quality imagery. I had a couple of mild panic attacks when I envisioned a pixelated homepage slider with pictures that made me look 20 pounds chubbier. Thankfully I utilized the incredibly talented Chris Panagakis, and I couldn’t be happier with the results. Chris is creative, hilarious, professional, and absolutely mind-blowingly talented. Plus, he has two adorable cats, a beautiful doggy, and doesn’t judge if you need a lil certain something to help you act natural in front of the camera.

2) Don’t get frugal when it comes to web design and development.

Unless you’re confident that you can design, build, and launch your website without messing it up, hire a pro. And not like your cousin’s roommate’s best friend who says he’s a pro, but doesn’t realize that Flash is a no-no. Hire a real design and/ or dev person. I was lucky to work with Typografx and I’m so grateful for the experience! Tony is incredibly efficient, brilliant and truly knows everything about design and dev. He even talked me out of having flying toasters on my homepage. Just kidding. Seriously though, Tony is  totes the bomb diggity.

3) Be organized.

The more organized you are, the more organized your website is. Make a nice clean site map. Double check it. Gather all of the text and images you want. Put them in folders and subfolders. Label everything clearly. If you want changes made to your website before it goes live, submit the changes to your developer in a consolidated list (not 19 separate emails). If you do send 19 separate emails, apologize for being a jerk. (Like my email titled “Did you know that Tronic means ‘annoying b****’ in Russian?”)

4) Think of your website as an investment, not an expense.

Hey, you gotta spend money to make money right? And part of that is making investments in yourself. And once you see the true value in doing that, you just want to hug teddy bears all day.